2014 marks the 100th anniversary of Shell in the Philippines.

 

In one of their biggest efforts to date, we created a campaign around one line:

Isang daan tungo sa kinabukasan.(One road towards a brighter future).

 

The phrase “isang daan” also means “100”, a lucky coincidence which gives the line another dimension (100 years towards a brighter future).

 

100 years towards a brighter future.

1 road towards a brighter future.

 

Grand Prix at Adobo Design Awards (adobodesignawards.com)