Font: Arial, Open Sans
When I open the “Inspect” tab of the Moose Knuckles official website, I found that Moose Knuckles uses “Centra No 1”, “Arial” and “Open Sans” Fonts, but since Centra NO1 is a paid-for font, in order to maintain the same identity and similarity, I used “Arial”, “Open Sans” font families for this project.
Color: Black, White
Before starting the project, I took time to research some marketing visuals on Moose Knuckles’ Instagram posts, LinkedIn videos, and the official Moose Knuckles website in order to analyze and interpret the general mood of the Moose Knuckles’ brand.
It seems like Moose Knuckles prefer to use Black and White colour for the text, and I believe that is because Moose Knuckles wants the customers to focus on the images which represent Moose Knuckles identity and vibe.
I used the winter forest image for the project is because it can associate the words “winter”, “cold”, “snow”, “outdoors” with the Moose Knuckles brand. Therefore I prioritized this while I completing the project.
In order to create a sense of space and three-dimensional effect, I placed some words in front of the trees and some in the back. But once the animation starts, in order to give emphasis to the words, I changed the colour of the text from White to Black, and placed all of the words in front of the tree, and finally, the sequence of the animation was designed, such that, it follows the natural flow when reading.
Thank you for viewing my project.
