Inspiration_
This project is inspired by Swedish indie band ‘‘Shout Out Louds’’ DIY ice record. Bands single ‘Blue Ice’, was released on ten limited edition kits, which can be frozen, turned into a vinyl record and played on a turntable. You can hear what the ice record sounds like:
Cold Records_
Coldest vinyl store in the world, where you can buy, create and listen to ice records. Place where warm and nostalgic love for vinyl records melts the ice.
Logotype_
Clean and minimalistic typography expresses strength, movement and elegance, circular shapes are well matched with the brand. Logomark is inspired by vinyl record shape and abstract letter C. The result is a visual identity that is dynamic, flexible and minimalistic reflecting the values of the brand.
Miniature Sculpture_
I wanted to create something special for this brand and decided to make miniature model, which in original sizes can be used for outdoor advertising, as a sculpture for a shop or even as an award. Logomark shape will be in black steel and glass shapes will add more icy, cold mood to it.
