It’s been 35 years and the Rock Family of Companies is still innovating and breaking standard norms. Whether it’s creating an exceptional mortgage service for clients or transitioning over 30,000 team members from the office to online amid a global pandemic, the Rock Family of Companies has never been afraid to push the envelope. Even as we found ourselves not having the luxury of meeting together in Little Caesars Arena, our All Companies Meeting theme this year centered around the foundation of our success: The ISMs. It’s no question that the last 35 years would not have been possible without our ISMs. The 20 philosophies serve as our past, present and future – so we decided to celebrate! Since the ISMs were a headliner in ACM, we made them the focal point in this concept. This design look and colors correlate with the new ISMs Book illustrations, making the design cohesive across the event. By pulling in softer colors and pairing it with the gold we were able to showcase the ISMs, but also give it a celebratory feel for the 35th Anniversary.

Since team members could not gather in 2020 for ACM, we brought ACM to them. By mailing a creative-themed box filled with local-based gifts, team members experienced the exclusivity of ACM but from the safety and comforts of their own home. Our tagline, OptimISM, spoke to the authenticity of our culture, team members, and companies.