Femme - Women's Fashion

  • THE PROBLEM
     
    Girls and women develop their primary view of their physical selves from observations of others. These observations can take place in the media or through personal experience. Through a blend of expected and actual exposure, females are socialized to objectify their own physical characteristics. Women and girls
    develop an expected physical appearance for themselves, based on observations of others;
    and are aware that others are likely to observe as well.
     
     
     
    • THE SOLUTION •
     
    A clothing brand that speaks to the "needs" for women to feel liberated in a society ran by man. Femme, meaning woman, is a brand that nearly rectifies these emotions, making women feel empowered.
    The purpose of clothing is functionality, but throughout time it has developed
    into a beacon of social statement and identity.
     
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