Spec Ad: Oiselle Campaign

Client: Oiselle is clothing brand by women focusing on delivering quality, comfort, and style to women athletes. Oiselle is available to purchase at the Seattle-based Flagship store, online at oiselle.com, and various retailers throughout the country.

Challenge: With multiple styles, colors, and accessories released each season, it may be difficult for an athlete to pair weather-appropriate articles of clothing and accessories for their next active adventure.

Solution: This campaign will pair one top, one bottom, and one accessory to highlight weather-appropriate wear for each month. The athlete will choose which color/pattern to create their own look with the suggested articles of clothing. 

Solution 2.0: Athletes may receive a 10% discount if selecting all three articles of clothing in the campaign to purchase.

Header: Fly on the Wings YOU Create

Subhead: Undecided on What to Wear for the Rainy Race?
We Select the Comfort. You Select the Colors.

Body: 

Training Plan? Check.

Long Run Fuel? Check.

Running Gear? (IDK...It's rainy, windy, AND cold?)

Introducing [Create Your Wings].

It can be difficult to select the best gear as the seasons change, especially with unexpected snow in the forecast. Allow us to help!

Each month, our staff in flight will select a top, bottom, and an accessory to best help you soar effortlessly through your next run. While we select the gear, you get to mix-and-match the colors for your next set of wings.
Glide over to oiselle.com to get started!

CTA: 
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