Meet the Teams of the CWCC
The Central Wisconsin Catholic Conference was a high school athletic league made up of all the Catholic schools of the Diocese of La Crosse.
This is a passion project and the first of eight projects where I rebrand all of the CWCC's member schools:
Aquinas Blugolds (LaCrosse, Wisc.)
Assumption Royals (Wisconsin Rapids, Wisc.)
Columbus Dons (Marshfield, Wisc.)
McDonnell Macks (Chippewa Falls, Wisc.)
Newman Fighting Cardinals (Wausau, Wisc.)
Pacelli Cardinals (Stevens Point, Wisc.)
Regis Ramblers (Eau Claire, Wisc.)
Assumption Royals (Wisconsin Rapids, Wisc.)
Columbus Dons (Marshfield, Wisc.)
McDonnell Macks (Chippewa Falls, Wisc.)
Newman Fighting Cardinals (Wausau, Wisc.)
Pacelli Cardinals (Stevens Point, Wisc.)
Regis Ramblers (Eau Claire, Wisc.)
To handle branding at all sizes, I created variations of the logo that accounted for greater or lesser detail.
As part of this effort, I created a diamond-shaped secondary design that's more legible at the smallest sizes, and its shape is a compliment to the circles of the main logo.
On-Field and Award Applications
League branding is common in professional and major collegiate athletics, so here, it was done as more of an exercise. But it demonstrates just how much thought goes into sports branding and uniform design.
