The global pandemic increased germ awareness throughout the population. Fear, insecurity and mistrust infused by germs made health become a much more relevant asset in people's life. That made them turn in search of an ally that would give them back that security.
Lysol, beyond disinfecting, it becomes a paladin of health, a hero, and transfers the product's potential to each person becoming the ally to protect.
TVC
DIGITAL
EXAMPLES
Released in:
México, Panamá, Costa Rica, Argentina, Perú, Colombia, Chile y Ecuador.
