About the project
Clothes hangers from S&G Home are an indispensable organizer for home storage. They fit perfectly into any wardrobe, saving up to 50% of space, since the thickness of the clothes hanger is only 4 mm. Made in a classic style with a notch for straps, which allows you to use the hanger in the wardrobe for any women's clothing, and the presence of a crossbar and anti-slip coating is ideal for trousers, shirts and men's clothing.
A task
A client commissioned us to redesign S&G branded packaging. Since the main sales channels are Wildberries and Ozon, we were immediately focused on packaging the brand with an eye on promotion on marketplaces.
Solution
In terms of the Startup tariff, the initial logo with which the customer came to us was corrected. We proposed our concept for the main S&G Home line, further adapting it to the S&G Kids line, in which a brand character appeared - a giraffe and a different spelling connotation.
In the online space, it is important to involve the buyer, to show the product in as much detail as possible, removing all objections that may arise and thereby making it easier for customer to choose. This is the only way to gain an advantage over competitors. Therefore, much attention was paid to the description and design of the brand page in order to increase the conversion into a purchase.
We have also developed special product cards demonstrating benefits and advantages. Especially for this project, photo and video shooting was carried out, which revealed in detail each advantage and showed how the hangers look in the interior.
Thanks to the new visual style, the client managed to increase the number of transitions to the product page and from the product page to the cart, that is, to increase the frequency of purchases.
