Chiesi primarily asked for an evolution of their current website campaign (first image) for CLEVIPREX, "Titratable Control." Chiesi also requested new ideas for campaign concepts to see new directions they could take the brand. CLEVIPREX is used in the perioperative setting (before, doing, and after surgery) to rapidly lower a patient's blood pressure. It has a very fast onset of action, that is titratable and reversible.
Key Fact: Inadequate perioperative blood pressure control increases the risk of postoperative complications resulting from either arterial hyper- or hypotension.
Key Problem CLEVIPREX solves: In many surgical procedures reaching and maintaining specific blood pressure targets is critical for achieving successful outcomes.
Communication Objective: Establish CLEVIPREX as the best intravenous option
for controlling blood pressure.
for controlling blood pressure.