LULULEMON ADVERTISEMENTS
This project was completed in the Fall of 2021 for my ADV-250 class, Advanced Design Fundamentals.
BRIEF PROJECT OVERVIEW
This assignment directed me to create three different kinds of advertisements, one of them being a guerilla ad, for a product of our choice. I chose to make my advertisements on the new Lululemon reversible fleece jacket. The goal was to create the ads with the brands features in mind, as well as make the product look enticing. I created a magazine ad, a billboard ad, and an interesting elevator ad for the guerilla advertisement.
THUMBNAILS
I was required to create 25 thumbnails for each advertisement to get my creativity flowing before starting on my final design.
ROUGH COMPS
After making several thumbnail ideas, I had to lower down to my best ideas, creating 3 rough comps for each advertisement.
FINAL DESIGN
FINAL BILLBOARD ADVERTISEMENT
FINAL MAGAZINE ADVERTISEMENT
FINAL GUERILLA ADVERTISEMENT
