I created this project for my advertising course, I had to make a conceptual fashion line for an already existing brand; I chose Valentino. As I researched Valentino, their clothing was bold, dramatic, and edgy. This inspired the concept of Vicious, by Valentino. I chose the models, thrifted the outfits, did the makeup and hair, and shot the photography; all parts of this project were executed and directed by myself.