TVC- MISERY
Concept
To create a TVC ad on mental Health because now a days mental health is not treated as normal and people generally ignored or they don't give as such importance to mental health. So asking for help is not a problem but people generally do nothing for their mental health or scared to ask for a help. So this tvc shows that mental health is health and it can be treated like any other illness.
Project By: Amruta Baviskar and Trupti Kulthe
Script
Title- MISERY (41sec)
Text- Not all hazards are physical some are even harder to spot
Character- Danish Dongarde
Interior room- Night
In a Dark Room Character Feeling Depressed
Danish is sleeping on bed with lot of depress vibes, Shuffling his position from left to right
checking his phone with weird absence of mind, annoyed, anxious, Visicous Movement not able to find his phone. (Continue)
Checking his phone Scrolling his feeds, suddenly he gets annoyed by checking his phone
and frustration is on peak he threw his phone on bed in miserable Condition, drowning down in his own thought sitting all alone in his misery.
Continue (Voice over)
Numness, feeling low, Annoyed for reason, Panic Attacks, Scared to wake up, I can't breathe, Cry for no reason.. Yes I Live with it everyday. The illness i m suffering from is Depression and it deserved to be treated like any other illness but is not.
Text
Illness is illness
Mental health is Health
Brand logo/ website
STORYBOARD
POSTERS
VIDEO
