Leading the design and layout of the Renaissance Center core renovation in Detroit was a rare and exciting opportunity to positively impact a cultural center right in our own backyard. After many rounds of development with our team at EWI Worldwide and GM, the final result brought new life to an iconic building in Detroit. Some key features were the large overhead LED screens which glow throughout the building, screens displaying social content and news, interactive vehicle displays, and a central carousel of vehicles that change thematically to show new stories and unique vehicles to visitors and employees.
Client: GM
Company: EWI Worldwide
Photography: EWI Worldwide
