TECNO Mobile is the premium mobile phone brand of TRANSSION Holdings with a comprehensive mobile device portfolio across feature phones, smartphones and tablets. Established in 2006, TECNO has presence in more than 60 countries across the globe. It is one of the top three mobile phone brands in Africa and a major player worldwide.

Hyperview team worked closely with TECNO in-house design team on the new packaging design that will be launched in early 2020. According to the position of products, TECNO has been focusing on breakthroughs in mobile photography and wanted to highlight the beauty of its technology and product design. TECNO needed a simple, more vibrant packages that would set its products apart in a visually crowded category in market.

Simple yet vibrant, the design of the packaging for the Camon 15, Spark 5 and Pouvoir 4 smartphones focuses on each phone’s respective special features. To highlight the best imaging solution, the visual elements have been limited to a phone frame and camera. The backgrounds of the packaging are defined by a concise geometric graphic with a bright colour palette. Thus, the Camon “O” circle for the Camon 15 model stands for the camera, while a diagonal line for the Spark 5, inspired by a spark of light, stands for the speed of the operating system.