Nike was born from one man’s obsession with making athletes faster, so it was no doubt surprising when they began to see a growing consumer movement towards buying Nike as active lifestyle fashion.

In an effort to capture their fair share of this growing segment, Nike approached Jacknife to create a Toronto event that would immerse a select group of social and cultural influencers from the areas of fashion, design, art, music and film in a unique “Speed” experience designed to heighten their interest and connection to the Nike brand.