Value Human Lives.

Road accident cases have an increasing trend in Ghana for the past years which has become a big threat to human lives. The number of road accidents can be reduced gradually by raising awareness for the public, showing causes and preventions of road accidents.

IDEA
Different kinds of creatives showing the different situations that may cause an accident to happen. This may help the public know about the effect of dangerous driving or activities whiles driving. The 'intensity' of the images on creatives are intentional for the public to come to the reality of road accidents.