Beautiful Kitchens, LLC is a small kitchen remodeling company that does interior design, installation, and other related services. It was a newly-forming business that had not even opened its doors and had no branding beyond its logo when the first item of this project was created. This project consisted of creating a consistent brand image and, over time, an increasing number of stationary and items that customers would receive.

The first item created was the business card, which also functions as an appointment card. They are the standard 2 x 3.5 inch size and are printed on matte cover paper so that appointment details can easily be written on the back. Their overall design mirrors the company’s logo to create a consistent and pattern-like feel, similar to the patterns that might be found on the floor tiles of kitchens they install.

The Built By Labels measure 2.5 x 2.5 inches and are printed on matte label stock. With their square shape, they feel even more like a ceramic tile than the business cards. They are left inside cabinets and kitchen items that are built by the company so that they are not normally in view but can be used for homeowners to reference or as advertisements for the business to future owners of the kitchen who may want some of the services Beautiful Kitchens provides.

The #10 Envelopes were one of the early items made for the use of the company. 

The A2 Envelopes were added later for mailing out Thank You Cards to Beautiful Kitchens customers after the completion of their projects.

The Thank You Card measures 4.25 x 5.5 inches. It contains basic contact info for the company, a request for customers to write a review for the company, and space for a handwritten note. As a small, local business, Beautiful Kitchens seeks to build personal relationships with each of its customers. The back side of the card simply contains the company logo and tagline.