Nerf, a fun toy line that kids of all ages can enjoy. By utilizing the idea of “fun,” a campaign was created to show just how “seriously fun” playing with Nerf can be.

By utilizing the idea of “seriously fun,” a commercial concept was filmed that shows two kids pretending to be
commandos ready for battle. But in the end, they are playing with Nerf guns on a bright day at the beach.
Layout and editing: Warren Davis III
Photography: Andrew Bell