Dynamic Airline Template
Task: To deliver ad hoc flight sales in real-time and reducing Turn around Time.
Solution: Creating banners for flight sales can result in a delay in the sale going live on ixigo so I designed a dynamic template where developers can input different airline's offers, logos & brand colours as required.
Design: I came up with the idea of airline fins as part of the banner because I wanted to introduce something new as opposed to the most commonly used approach of adding airline logos on one side of the creative. This also makes the design airline centric. Every sale is going to have the airline-specific colour with Sans Serif Font.
Result: The creatives were highly appreciated and received an excellent response on GDNswith CTR above 4%
