My first TV commercial produced for Betsson was Transfer Window, created together with NordicBet Brand Manager Ismail Valli. Shot in Prague with Czech film production company Filmservice, we set out to tell the story of a new customer at NordicBet being given the star sports player treatment when his transfer becomes public.

We created a TV studio and an authentic Swedish apartment interior, and filmed our hero as he relaxes with his dog watching his favourite TV sports program. As they announce the new player transfers his face appears on the screen behind the show hosts, and immediately his doorbell begins to ring as film crews and reporters vie for his attention for an exclusive interview.