The Fiji Youth Camp had a leopard logo. It was by the leopard that customers identified the company for many years. He did not interact in any way with the audience and visitors of the camp. And the merch with his image pleased only young children. The teenagers treated him coldly.
After restyling the corporate identity, the company's management wanted to leave a recognizable image. Therefore, we decided to develop a new character - a leopard, but to make him older to widen the range of his emotions and situations.
