Everyone knows that winning isn’t easy. The struggle is real. To launch the campaign for the Philippines 2019 30th SEA Games, we created this anthemic film, shot with real athletes from the Philippines national squad for the event. We showed the athletes preparing and training for the games, knowing that the whole of Philippines is joining together with them on their journey.
I worked on the concept, storyboard, art direction and visual identity for the games.
CREDITS:
Agency: Ogilvy Hong Kong
Client: Philippine SEA Games Organizing Committee, Philippine Sports Commission & the Philippine Olympic Committee
Production Company: CANADA
Director: Rogelio Gonzalez
