番场文化是一家MCN机构，通过资源整合完成内容孵化，逐渐搭建成一站式IP运营平台，主营业务包括娱乐直播、短视频内容生产、电商运营、整合营销等。作为一家MCN机构，番场文化拥有专业的渠道资源和丰富的运营经验，在竞争激烈的市场环境中把自己定位为科技+IP+营销一体化的平台。

本次合作通过设计语言将番场文化的定位表达清晰，对外传播一种年轻向上充满活力的企业性格，表达番场文化与生俱来的价值理念，品牌形象同时还要兼具科技感和传播属性。我们从企业名称入手，提取拼音首字母“F”和"C"作为元素，赋予积极向上的概念，并把传播符号融入其中，形成一个动感活力的品牌图形，在运用延展上，我们始终把年轻活泼的色彩融入其中，让品牌和受众达成共识。

Fanchang Culture is an MCN organization that completes content incubation through resource integration and gradually builds a one-stop IP operation platform. Its main businesses include entertainment live broadcast, short video content production, e-commerce operations, and integrated marketing. As an MCN organization, Fanchang Culture has professional channel resources and rich operational experience, positioning itself as an integrated platform of technology + IP + marketing in the fiercely competitive market environment.

This cooperation clearly expresses the positioning of the Panchang culture through the design language, spreads a young and energetic corporate character, and expresses the innate value concept of the Panchang culture. The brand image must also have a sense of technology and communication. Attributes. We start with the company name, extract the initials "F" and "C" in Pinyin as elements, give a positive concept, and integrate the communication symbols into it to form a dynamic and energetic brand graphic. Lively colors are integrated into it, so that the brand and the audience can reach a consensus.