Light fights Dark in a Highly Emotional Music Video Customer Story #2
S.AM.I is a committed father who wishes to show his young one lessons from his dark past and protect him from life's dangerous traps. Through music and visuals, together we created a piece that materializes the right feelings and positive messages.
THE CLIENT
S.AM.I is a rap musician based in UAE. He composes and sings pieces with deep messages.
His lyrics won't shy away from sharing concepts that will make you think twice about the world that surrounds you and your beliefs.
Youtube
Sound Cloud
Instagram
THE CHALLENGE
FIRST, our musician had a clear idea on dividing the song in two clear areas: the dark (past) and the light (present). The lyrics go quite deep in examples and advice, and the message was serious.
But the main point is that in the end we would have a very bright scene. How do we make something with high dark areas, but keep an overall "happy ending" vibe? After all, we're trying to show how some decisions, despite the difficulties felt in the moment, bring happiness!
SECOND, it is tricky to navigate stories that are very close to one's feelings and based on real events. You don't want to give too many details in order to keep the privacy of the events/people, nor overcomplicate things too much (jeopardizing the schedule).
But it needs to feel real enough that others will connect with the animated character.
"I appreciate how Mar's studio focuses on projects that carry an inspirational or a positive message.
She embraced the idea I had, and I felt that we could collaborate well together. Also, I liked the colors of the previous works she has done, looked FRESH!"
S.AM.I
S.AM.I
WHAT WE DELIVERED:
If you wish to collaborate or hire us, fill in this form or message me.
THE PRODUCTION
This project holds contrasted internal emotions that have to be clear visually so it matches the music at all times.
After a meeting with S.AM.I and their producer and listening to their ideas and needs, I presented the first storyboard in an animated format. Many emails after, we were satisfied. This is a very important part of the process!
Honestly, the production period is the quieter part of the process.
Still, I keps our musician updated with screenshots and gifs as well as a few change suggestions to make the video more impactful. The final file was send a few days before the deadline in case changes were needed. But it was alright so next was creating a nice thumbnail!
"The workflow, deliveries, communication, and design were excellent."
S.AM.I
Deal Summary
- Youtube 4K (3840x2160) mp4 file
- 8h worth of revisions
- Production samples during the whole process
- Necessary team to perform, directed by Mar
- Thumbnail art
- Cross-marketing videos
- High-quality stills to be used as marketing content
- 8h worth of revisions
- Production samples during the whole process
- Necessary team to perform, directed by Mar
- Thumbnail art
- Cross-marketing videos
- High-quality stills to be used as marketing content
Do you want an animated video for your song or film? Fill in this form or message me.
