BRIEF Design a campaign and tag line adhering to the Science Galleries guidelines. The exhibition was entitled ‘Love Lab’, an exhibition investigating the laws of attraction. The target audience was the general public and anyone interested in science.
GOAL My goal was to create a catchy and intriguing tag line that I could then develop a graphic treatment around. I wanted the aesthetic to appear mysterious, modern and fun. The image played on the idea of a “love
potion”, again reinforcing the science theme. Using laboratory apparatus I emphasised the chemistry reference in the tag-line.
