Omaha Steaks
Steaks with character.
Steaks with character.
Omaha Steaks is a family business that manufactures, markets, packages and distributes beef, seafood, and other foods. Retail stores throughout the country allow consumers to buy steaks and other foods that are guaranteed to be higher quality than grocery stores.
One of the best ways to reach the target audience (young parents or singles in their thirties) is in their homes. This brochure will provide them with an explanation of the company and its products and a coupon to use for a future purchase. The copy has slight humor and speaks directly to the consumer, creating a more personal, comfortable experience.
The print campaign, placed in magazines such as Newsweek, Parenting and Sports Illustrated, is simple and humorous. The simplicity of the ad will draw viewers to read the copy and see the logo. Each is meant to be memorable so that consumers will consider Omaha during their next steak purchase.
Omaha Steaks spends a lot of time on the road. The truck wraps would create buzz due to its humor and simplicity while at the same time, getting consumers to crave steak and remember the brand.
The company prides themselves on the quality of their steaks. Unlike grocery stores, Omaha sells frozen steaks that are high quality. They also provide you with recipes and cooking advice. To gain brand awareness, Omaha employees will place steak stands in major cities and hand out samples of their steaks. They will explain that they were frozen 10 minutes ago and hand out coupons that can be used on the Omaha website.
