PROJECT: Logo & Style guide (unpaid work experience) 

CLIENT: Jenny Bruce 

BRIEF: A freelance photographer located in Canberra. Jenny specialises in outdoor family portraits and events, her mission is to create a natural and fun experience for the whole family. Her target market is mothers aged 30-50. 

SOLUTION: I worked with Jenny to develop her brand identity, values, mission and define her target market. The work included creating a client brief, mood-board, choice of logo concepts, a final logo with variations, business card design, and a style guide to document colours, typography and logo use.