As an attempt to increase Netflix's consumer appetite for Non-English movies,Netflix's Spixez is a campaign that categorises movie genres into flavours, and proceed create different customised flavours for each Netflix's Non-English movies.

The campaign will be carried out through out Singapore at bus stops near the high-traffic areas and schools. Netflix's team will set up interactive billboards that allows people to slide a joystick attached to the billboard, which controls which montage they are seeing on the screen. When they let go of the joystick, a lollipop that carries the flavour of the movie they stopped at will drop out. 

The flavour of each movies will reflects its own genre, for example all horror is bitter. And since Girl From Nowhere is a series from Thailand, the main ingredient for the lollipop will be bitter gourd, a bitter melon that is grown locally in Thailand.

Upon receiving their lollipop, people can scan the QR code on the back of the candy for the link to the movie that inspired said lollipop, so they can pop it in and enjoy both lollipop and movie for an immersive on the go experience.