Problem: The Indian community possesses the shame of menstruation and it has become a taboo over the years.

Solution: 'Loud- Nothing to hide' is a tampon/ sanitary napkin brand that does not hide its product contents as done by many of its major competitors. Its mission is to break the centuries-old stigma surrounding menstruation. And, its vision is to make these products viewed as commonly as any personal hygiene products in the market.

Transparent Packaging: To draw attention & make the consumer feel a certain way, the brand's packaging acts as a messenger to communicate the idea of periods being as normal as any bodily function in humans.

By making the packaging transparent, it attempts to increase the interaction of the stakeholders with the concept of menstruation. Transparent packaging will also sensitize people and make them aware of the topic.

The stakeholders who do not use the product directly, will starkly see the product lying in chemist shops, shopping counters, etc., and realize that it is a day-to-day product, not an alien entity. They might start behaving with the people going through the process with sensitivity and respect.