Shea Moisture hasn't changed its packaging since it started as a company, and a good product like Shea Moisture deserves better packaging. With the new sustainable update of Shea Moisture, the customer could confidently choose Shea Moisture, to help their curls and the planet.
Own your hair! Own your textures! Own yourself! Shea Moisture’s natural ingredients are sourced sustainably all over the world. With the new refillable packaging, it offers sustainability in a sea of other hair products, without sacrificing the quality. Shea Moisture can make your hair and the planet better!
The typography plays on creating texture through type by using Dharma Gothic M, a vertically compressed tight kerned typeface, it creates texture through force justification by using differently sized types. Using Trade Gothic Next Pro provides high legibility in body text. For the captions, Compressed Trade Gothic Next Pro is used to mimic the title type but with high legibility.
The point of purchase is made to be displayed at stores such as Ulta, Target, Walgreens, or Whole Foods. The point of purchase would be used to reintroduce the new Shea Moisture brand. It highlights the ingredients and the benefits for each specific hair type. It also introduces the refill system, highlighting the 100% post-consumer ocean plastic and that it reduces 40% of the plastic that regular shampoo bottles might result in.
The trade show combines all the brand elements to tell the brand story. It shows off the typography system that is used throughout the packaging, and all the hair types that Shea Moisture supports. It displays the product on the wall shelves, with three free-standing displays in the middle of the area.
The website first interacts with the customers by asking the customer their hair type so we could pair them with the perfect product to target their specific hair type. On the home page, it also emphasizes the three hero products targeting different hair types. By interacting with the call to action button, it goes into detail on each hair type and the ingredient Shea Moisture uses to target them. The product retail page highlights the product itself and the key ingredients Shea Moisture uses to target your hair.
The packaging uses an AR system to provide the customers with more information, with the simple action of scanning the packaging with your camera. By scanning, the customer is provided with the customer’s review so the customer can make a confident decision. It also highlights the main ingredients and that by pairing the shampoo with the corresponding refills, you could be reducing 40% of plastic compared to buying 3 more regular bottles.
A good product deserves a good packaging. Through this rebrand and new sustainable packaging, Shea Moisture can reach a new and wider audience. The refill system is not only better for the environment, it also makes the customer comeback for more! No more confusing products, with the emphasis on the hair type and the AR review, the customers can make a confident decision!
Shea Moisture – For Better Hair and a Better Future
Brand Update / Packaging Design
@2022
