Kaylyn Yeh's profile

Break The Stigma PSA Campaign

Break The Stigma

Project Background

“Break the Stigma” is aiming to normalise menstruation to society. Words such as disgust, dirty, trouble that often added along with the word  period should be thrown. We intend to end period stigma by creating educational social media post to help people get involved and spread awareness. This included sharable materials such as infographics, posters, short videos and animations. Besides that, we are also offering merchandise from which 100% of the profits are donated to The All Women's Action Society (AWAM) of Malaysia to provide sanitary items to ladies who can't afford them.​

Problem Statement​
Menstruation are still taboo issues for most people. We should be taught that periods are a normal biological activity and a sign of general health is nevertheless shrouded in taboos like using period euphemisms and hiding sanitary items. Unacceptable social norms and behaviours isolate and stigmatise women for a week every month.​

Proposed USP
Break The Stigma campaign are here to support and normalise menstruation through education. ​

Campaign Objectives
To normalise, improve and educate the society about the menstruation.​
To encourage more people to involved and take part in the end period stigma movement. 
Advertising message
Periods should not be a taboo but instead be something that is normal.

Big Idea
​Period Pride

Tagline
Our period, our pride.
Poster Design
Website
Video Ad
Environmental Media
Social Media
Online Banner Ads
Out of Home Ads
Merchandise
Transparent menstrual items pouch
Brouchure
Break The Stigma PSA Campaign
Published:

Owner

Break The Stigma PSA Campaign

Published: