After doing some sketching and planning I came out with three rough drafts. I ended up editing the first one slightly and adding color to it for my final product logo.

After finishing the logo I made a branding board revealing the typography, the second typography, color scheme, secondary logo, primary logo, logo pattern, and extra stock photos to give more feeling toward the logo and what it represents.

After finalizing my color scheme and typography I made my logo mock ups. These are some mock ups that the auto might actually have in store.