LOL CHI RIDE È FUORI
For the launch of the second season of “LOL: chi ride è fuori”, we had only one goal:
to bring a laugh everywhere, even in the most unexpected places.
And if there’s one thing we’ve realized, it’s that bringing good humor during hard times is a superhero feat.
CAST
A team of superheroes, with superhuman comedy skills: we announced the cast
of the show through a special deck of cards that contained clues to their identities,
only to reveal them on Prime Video’s social media through an influencer campaign.
KEY ART
What would a superhero team be without a group photo in epic poses?
Our key art captured the cast as the most powerful group of laughter superheroeson the planet, ready to bust out their special moves and make everyone laugh.
DOOH
The laughter superheroes have arrived here, too.
We manned offices, public transport shelters, subway stops and train stations
with a series of tailor-made ads, inviting people to scan a QR code to access some extra content of the second season of the show and making the boring daily
waits a little more cheerful.
ACTIVATION
How many times has the funny guy in the company been told
"you should really try and go to LOL"?
At the Central Station in Milan, we started the challenge: a few minutes for anyone
who wanted to try and make some of the most serious people in Italy laugh.
An inflexible teacher, an emo who hasn’t laughed since 2002,
a serious mortgage lender, and Italian people’s innate inclination to comedy.
Between funny and cringe-worthy moments, there was only one certainty:
we all laughed at the end.
Agency: superhumans.it
Creative Director: Alice Scornajenghi, Pierluigi Riccio, Francesco Taddeucci
Art Director: Francesco Piscicelli, Federico Angelieri, Rebecca Romagnani Cencioni
Copywriter: Antonella Spinella
Account: Sonja Dukovic, Marzia Minnucci
Producer: Riccardo Cacace
Editor Video: Giulia Zumpano
