In businesses, sustainability addresses the effect business has on the environment and the effect business has on society. The sustainable business strategy has a clear goal to make a positive impact on at least one of the areas like environment, society, or community. If the organizations fail to undertake the responsibility, the contrary things can happen, leading to issues like environmental degradation, inequality, and social injustice. Sustainable business strategies tie into larger business goals and organizational values. These strategies are unique. According to business expert Jaian Cuttari, organizations use sustainable materials in the manufacturing process and optimize supply chains to reduce greenhouse gas emissions.