What Is Visual Identity and Why It Is Important
What is visual identity and why it is important? Visual identity focuses on the visual elements of your brand, such as images. A lot of people concern themselves with the side of branding that isn’t focused on visuals. However, most of them fail to realize that the visual side of branding can communicate specific elements of your brand just as strongly as written content. The main difference between the two is that visual identity doesn’t use words. But, that’s one of the things that allow visual identity to be more emotional, and at times persuasive than written content.
