The assignment was to choose a unique spot on campus to place a chosen brand ambient ad for marketing.

This is an abandoned place on campus, so I tried to revive it by adding a mug installation with the coffee ‘spilling’ out, and a floor sticker showcasing the idea of fresh from the ground coffee that Nescafé offers.

This one symbolizes how hot and fresh a cup of Nescafé coffee can be in a boring, slow morning.

I used the campus food court for this one, with a concept of the ‘power button’ we see on devices, giving off the idea of coffee power in our daily lives and that it ‘turns us on’ for the day etc.