Project developed for the Direct Marketing class at IADE. The challenge consisted of creating a Direct Mail campaign for the launch of the Holy Monastery Olive Oil from Terra Creta.
PACKAGING
As a high-value olive oil, the packaging was designed to impress customers who received this direct marketing campaign. The box opens to reveal a differentiated, refined oil, with its history engraved on the right side and olive leaves on the left side. It also contains an envelope that is an invitation to the product launch event.
DIRECT RESPONSE ADVERTISING
Magazine ad (DRA) for the giveaway of a trip for two to Greece to get to know the place where olive oil is produced. A complementary action to the launch to generate brandwareness of the new product.
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