PROBLEM:
People don’t know what the animals’ in their natural habitat looks like as they only see it in the media.
INSIGHT:
People are curious of the experience that they get to feel at the zoo and want to feel closer to the nature while learning about the animals.
OBJECTIVE:
To increase people’s curiosity and excitement to explore Zoo Negara again.
The Habitat logo was created by using a negative space of an organic shape which symbolize our nature. The logo also gives off a modern feel which freshen the impression of the zoo.
IDEA:
Feel The Habitat is a campaign created by Zoo Negara that allows visitors to experience and see animals in their natural habitat while providing an authentic and educational experience.
Immersive
An exhibition space that resembles the look and feel of the animals’ in their natural habitat. The exhibition is decorated aesthetically and as similar as the animals’ habitat.
