ICE CREAM COMPANY BRANDING AND PACKAGING 'CREME'

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Creme/may 2022

An England ice cream company that turned to me for a solution to their problem: "we have a taste, but there is no wrapper. We need to make a brand." a lot of work was done during which we resorted to many changes in the concept. This led us to a better result.

Task: Develop a logo, corporate identity and packaging for ice cream. The style is minimalistic, but not strict. It should reflect history, but not vintage. The product should stand out among its competitors, but not be "premium", since ice cream is of the average price category.

Target audience: People who take care of their health and want to live the moment here and now. Children will also be consumers – parents always want to give their child the best!

Packaging

Minimalistic packaging has been created. Shades add antiquity and vintage in combination with an accent font. The label space has air and is not full of information. A large font size on the information turnover of the package will allow everyone to read the necessary information, and also looks like a "trust": since the font is large enough, an association is created that only useful ingredients are added to the product (the buyer has an association with the fact that "a lot of text means a lot of harmful products in the composition").

Fonts and brand palette for the ice cream line:

The first font is accent. The font style tells the story and will attract the buyer's attention. This font, based on the research of neomarketing, will create an image of a product that was created painstakingly and with care. Such a move will affect the memorability of the company, which will grow into the birth of the brand. The second font is for basic information. A simple text format will allow any buyer to read and process the information well. Rounded font shapes speak of "trust", which will significantly affect the increase of loyalty on the part of consumers. The palette for ice cream is selected for a joint combination of packages. A stylish palette that will make the buyer buy the entire line and try it. The palette is not juicy, but on the contrary, it is similar to natural shades of flavors – this indicates a useful composition and organic products.