CASTAWAY - POC sunscreen

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This is a mini project i created while thinking about how hard it is to find a sunscreen that works for darker complexion and does not give a white cast. So i thought to myself, why not try create a fun and interesting brand identity for a sunscreen which leaves your skin looking clean, fresh and glowing.

Cast Away

A sunscreen created with people of color in mind.

Cast away is a sunscreen and a after sun gel created for every day use, filled with natural ingredients, that will protect your skin from the sun and doubles as a moisturising lotion.

Cast Away dries completely clear (Hence the name) so it’s perfect to use before any outdoor activity or even under your favorit makeup products.

Cast away is curated with people of dark complexion in mind, giving you a natural and radiating finish.

Giving you the perfect protection from the sun while not making you look like ashy Larry.