一场又一场春雨的到访使得富含有氨基酸的青梅结出了更加丰厚的果实，这种大自然的恩惠加上生活的智慧，诞生了梅干和梅酒。四川的青梅成熟季节从四月的中旬开始，为打造更好喝的青梅酒，以果酒调配和制造为主的品牌威兰特，将精心培育的梅子充分利用于梅酒的严格制作上，使梅酒发挥出无限的可能性。
The beginning of spring brings with the rainy season, which leaves the fruit of the plum trees ripe and rich with organic acids. Prune and plum wine, are the result of this natural bounty of the season with the addition of some human inspiration. The season of ripe plum in Sichuan begins from mid-April. Violet, a brand focusing on fruit wine blending and manufacturing, which has strict standard in production from the careful cultivation of plums to the making process. These standards make the plum wine within unlimited possibilities. They hope to seek out more delicious green plum wine to their customers in this season.
这次打造的新品“青梅酒”，我们希望通过温婉端庄的视觉开始与消费者建立信赖感。在视觉有限的瓶标范围，多字的产品名需要极限放大识别，因此选择了横标设计，同时让瓶身能够露出更多梅酒的色泽。隶书笔势间的错落，连接字与字的空间。“青梅”图章通过手工篆刻来保留它的刀感与力度，和字体的拙味达成气质的统一。
The new product “Green Plum Wine” aims to build a sense of trust with customers from its warm and generous image. The limited size of bottle is with by its horizontal tab for presenting oversized font of long name and more wine's color. We use regular strokes of Clerical Script to connect the spaces with each word. The stamp carved by hand retains its intensity of knife sense, and achieves the unity of temperament with the font.
Project Details
Name: Package Design for Green Plum Wine
Category: Packaging
Year: 2022
Client: Violet 威兰特
Design: Venray
