How do you make a car dealer commercial different from all the other dealerships on the air?
You create something different to set your client apart.
What started out as a sincere message to our customers during the Coronavirus pandemic instantly turned into our new brand message. It was from that day forward being “Backed By Morse” was a message that was here to stay. As we move into a new era, we’ll never forget the initial reasoning behind our tagline. Now customers can feel a sense of relief knowing that while most dealers are there for the sale, Ed Morse is a dealership that is there for you before the sale, after the sale, and miles down the road. Even though the message coming directly from Teddy Morse, the Ed Morse CEO, remains, the scenery has taken a humanistic turn with customer and sales reactions to illustrate a personal connection to our audience.
