Stepping Stones Nanny Service
Conceptual development and creation of hand-out to spread exposure of Stepping Stones Nanny Service. The solution created forms a connection between SS Nanny Service and Parents, increasing the likelihood that they will keep the flyer. By choosing a polaroid style piece, we imply that Stepping Stones Nanny Service will become part of the memoirs you fondly remember.
Brief: Create a flyer to handout at trade expos & a letter drop brochure using existing text logo.
Solution: A flyer in a polaroid format, printed on uncoated stock, for children to draw on while the parents are talking to Nannies at the booth, and with a paint splattered mess on coated stock for the letter drop.
Insight: Parents keep children’s artwork.
Letter drop card, printed on coated stock.
Trade expo version, printed on uncoated stock for children to draw on with the provided markers while their parents talk to SS Nanny Service at their booth. They are then encouraged to take it home with them.
Reverse side on both versions.
