Galaxy Match
Black Friday
Black Friday is already part of the Brazilian retail calendar. Sometimes consumers wait all year to buy their dream gadget at a discount. Based on this consumer journey, we created an interactive tool, with questions about the device's use pattern on a daily basis, to promote the perfect match between consumers and the smartphone: the Galaxy Match.
Five questions, with multiple choice answers about: usability (do you use your smartphone more for:), camera (how do you use your camera?), screen (what is the ideal screen size?), battery (how is your battery in end of the day?) and price (how much is your dream Galaxy worth?). At the end of the questionnaire, following the user's responses, the platform points out which Galaxy is ideal.
Influencers' content
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Galaxy Match interactive website
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Samsung Brasil
Black Friday
Mutato | São Paulo BR
2020
My role: Concept, Art direction
With Pedro Menezes, Alexandre Stamm, Felipe Fagundes
