JIANYING - 3rd Anniversary
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剪映，作为创意发挥的产品，就如同光学反应中的媒介一样，聚拢所有的灵感脑洞，从而产生惊艳的创意作品。在这里，创作的过程被创意所激发，从而释放出无限可能。本次品牌实验尝试透过了解光学成像与影像创作的共同点，寻找剪映品牌透传的新视野。
影像中的光学成像原理就像是一场捕捉记录光的“化学反应”场，所有吸收进这个磁场空间的光影都会被感光装置转换为数字信号，捕捉的瞬间从虚拟空间呈现到具象世界，就像创作灵感在无形中随时不断地被捕捉记录。
JianYing, as a tool for displaying creativity, is like a medium in optical reaction, gathering all the inspiration and imagination, thus to produce amazing creative works. Here, the creation process is stimulated by creativity, thereby unleashing endless possibilities.This brand experiment tries to look for a new vision of JianYing conveys through understanding the common ground between optical imaging and image creation.
The optical imaging principle of the image is like a "chemical reaction" field capturing and recording light. All the light and shadow absorbed into the magnetic field space will be converted into digital signals by the photosensitive device. The captured moment will be presented from the virtual space to the concrete world, just like the creative inspiration is constantly captured and recorded invisibly at any time.
在一次捕捉光的过程中，有三个关键参数，分别是快门、光圈、感光度。在此基础上，衍生出对于影像探索的三种角度，分别是放大感知、持续捕捉以及制造焦点。
In the process of capturing light, there are three key parameters, which are shutter, aperture and sensitivity. On this basis, three aspects of imagery exploration are spawned, which are magnifying perception, continuous capture and manufacturing focal point.
FUNGnix here
FUNGnix here
如何向用户传递其背后个性的一面呢？我们希望透过影像这个媒介简单易理解的方式去传递。为了满足与品牌视觉统一的拍摄场景需求，同时在短时间内以更高效率、更节省的方法完成。我们这次尝试了结合真实拍摄及3D合成的解决方案。
How to convey a personality side behind it to users? We hope to convey it in an easy-to-understand approach from to the medium of imagery. In order to meet the requirements of shooting scenes unified with the brand vision, meanwhile, completing in a short time for higher efficiency and more savings methods, this time we tried a solution combining real shooting and 3D synthesis.
Making of
