Inspired by the very talented (Zack King) one of the most followed content creators on social media, I came up with a concept to create an image campaign for the morning show on channel 7 (WXYZ-TV) in Detroit utilizing the same technique that Zack uses in his videos. (EXPECT THE UNEXPECTED) that was the tag line, to expect more from our morning team, more coverage and more weather and traffic. All tracking, rotoscoping, masking and compositing done inside after effects.