The environmental impact of HVAC systems has been hard-hitting the cooling tower market. To add to that, high energy consumption costs are also challenging the growth of the landscape. However, according to a study published by Transparency Market Research (TMR) on the cooling tower market, opportunities will arrive from the increasing construction of new power plants to cater to growing energy requisites.

The popularity of oil & gas as the gold standard of fuel will lead to the construction of factory-assembled and field erected cooling towers. Since the cooling tower market operates amidst stringent policies, market players rely on research & development activities to improve the quality of their products and maximize the yield through product differentiation.

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