Hello Monty + Dynamo Brewing & Beverage
A new restaurant and bar opened on the Southside in late 2021. Brothers Rob and Clay Gentry are Southside residents, Chattanooga natives, and have decades of experience in local brewing and restaurant operations. Rob owned The Blue Plate and ROBAR and is a co-founder of Big River Grille & Brewing Works, which was the first commercial brewery in Chattanooga post-Prohibition. Clay Gentry has been managing brewing operations and designing breweries for Big River restaurants across the country since the 1990s and has brewed professionally longer than anyone else in the city.
Rob has been one of our longest standing customers, letting us collaborate with him on a variety projects, including identities for The Blue Plate, Local 191, Localito 191 and ROBAR. With Hello Monty, we are excited to be part of creating a place that wants to become a gathering spot for the neighborhood – one that serves exceptional food and really, really good beer. The restaurant and beer logos are inspired by good old neighborhood restaurants and bars.
The names Hello Monty and Dynamo Brewing are nods to one of the city’s earliest proponents, B. “Rush” Montgomery. In the late 1800′s he declared that Chattanooga would one day be the “funnel of the universe!” The new restaurant is located on Main Street, which was originally named Montgomery Avenue after him.
As the restaurant design and build out continue to take shape, we are excited to grow and develop the identity design to reflect it’s personality. With a very talented brew master, a James Beard nominated chef, a menu featuring live fired food and a great space, Hello Monty won’t disappoint.
Designed to be a classic neighborhood joint, Rob and Clay wanted the signage to be minimal and to complement the building. Art Director Mark Walter expanded on Designer Travis Hitchcock’s stacked type logo and identity to make an elegant sign that took advantage of being on the corner. A bright “Hello” neon sign in the script from the logo lights the way to the slightly hidden location of the front door.
Inside the bar, Mark added a wall mural of a vintage map. While now known as Main Street, it used to be called Montgomery Avenue, and that was the inspiration for the name.
Creative Director: Paul Rustand; Art Director: Mark Walter; Designers: Mark Walter, Travis Hitchcock; Exterior Sign Production/Installation: Victory Signs; Wall Mural Production/Installation: Adams Litho.
