CooperWood, LLC
Identity & Design System for the Trades
CopperWood operates in the Logging and DC Electrical industries and needed an identity spanning both trades, with a design system that provided real-world, rugged functionality in remote work locations.
As with many trades, the majority of communications are still paper based and are subject to the abuse of the outdoors, clipboards, and work trucks. Connectivity issues on site, and a lack incentive to adopt digital tools, limit technology use in the field,
The CopperWood brand blends concepts from logging with subtle references to DC electrical. Wood and plastic business cards create immediate impact and weather resistance on job sites. MS Office native business templates - including job reports, contracts, time-sheets, and bidding calculators - deployed through the cloud enable hard copy printouts at remote job sites, and real-time access on mobile devices, with familiar tools, when connectivity is available
Vehicle graphics and industry focused, wearable, branded apparel for the crew and customers create name recognition and leave a lasting impression.
ROLES Branding, Design, Creative Direction
